Brand is another word for reputation and for as long as I know, humans have done business based on reputation.  

On this podcast, I invited Nicole Smith, CEO of Smitn Marketing and Consulting (not a typo) why branding is important and her expertise in working with organizations to help them build their brand.  

Here's a little bit about her in her own words from her website bio:

"I started Smitn to help clients just like you – founders, solopreneurs, and professionals who are great at what they do, but need help to get the attention they deserve. Some of the biggest brands in the world have trusted me to develop, grow and protect their brands. Let’s put that experience and know-how to work for you.

A little more about me…

After graduating from UCLA I spent the early years of my career in entertainment marketing, including six years with The Walt Disney Company. After earning my MBA from the University of Michigan, I joined the San Diego Padres as Director, Brand Development, where I had oversight of all marketing and branding initiatives. Following my time in San Diego, I moved to Daytona Beach to drive NASCAR’s effort to appeal to a younger and more diverse fan base as Senior Director, Growth Segment Marketing. In May 2016, I relocated to Dallas to lead marketing and fan experience as the CMO for Dallas-Fort Worth’s WNBA team."


Lots of good stuff in this episode.  I know you will enjoy it. 

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