Business: The Maturity and Decline Phase of Apple, Inc.

Summary Notes:

This is part 3 of our month-long series on lessons learned from Alison and Phillip studying Apple, Inc.

The Maturity and Decline phase of Apple occurs after it has reached its first peak in the 1980s and then began to decline.  A company decline can be caused by a variety of factors such as changing consumer trends, shifts in the market, new competition, or the company’s product becoming outdated. It is important for entrepreneurs and businesses to recognize when their company is in the maturity and decline phase in order to adjust their strategy accordingly.

Steve Jobs and the CEO of Apple clashed, leading to Jobs leaving the company. The company lost their visionary and with that their ability to compete with IBM which caused Apple to lose the computer market and their products to become subpar.  Steve's perfectionist tendencies made it difficult for management to run a successful company. Eventually, the company was desperate enough to invite Jobs back in the late 90s and early 2000s. He came back and helped turn the company around to become the successful business it is today.


Steve Jobs was a visionary and innovator in the tech industry, and his impact on the world still resonates today. He created the iPod, iPad, and iPhone, which changed the way people interacted with computers and allowed for the spread of software across the world. After his death from pancreatic cancer in 2011, Tim Cook took over as CEO. 

Apple's current success is due to their focus on selling high margin products, using lean operations, and hiring the right people for the right roles. They also point out the importance of cutting out wasteful activities and being relentless in the pursuit of perfection.

Steve Jobs's legacy lives on in the products and services that have revolutionized the tech industry.

Timestamps

0:01:54 The Downfall of Apple and the Return of Steve Jobs

0:04:24 Reflection on Steve Jobs' Innovations and Impact on the Computing Industry

0:06:28 Steve Jobs and Apple's Financial Discipline

0:13:00The Partnership Model and the Visionary Leader

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